InforCRM Marketing

InforCRM provides powerful marketing automation and campaign management capabilities for managing, tracking, and measuring targeted marketing campaigns. InforCRM Marketing is a component of the integrated InforCRM CRM suite, which in addition to marketing automation, also includes Sales, Customer Service, Support, and Mobile automation solutions.

 

Maximize Marketing Performance

Building lasting and profitable customer relationships means executing effective, timely marketing campaigns across all of your sales channels. It's critical that your company’s marketing resources are put to their best use.

InforCRM Marketing provides full-scale marketing automation and campaign management capabilities, including targeted customer segmentation, multi-channel marketing communications, and real-time reporting, designed to target your most profitable prospects and customers and shorten your sales cycle.

Utilize InforCRM marketing automation capabilities to capture rich, timely data from customer interactions across your organization, allowing you to develop and execute meaningful marketing programs that drive results.

InforCRM Marketing segmentation capabilities enable you to execute highly-targeted marketing activities. Robust campaign management features enable you to execute multi-channel campaigns, such as e-mail marketing, targeting your prospects and customers with the most effective message and medium. Leads generated by campaigns are tracked within InforCRM and qualified based on the criteria you define.

Most importantly, InforCRM marketing automation delivers critical marketing intelligence, like return on investment (ROI), for your marketing campaigns, so you can focus your strategy and resources on programs that deliver results for your business.

 

Identify Profitable Customer Segments

Select the criteria of your ideal target prospect, then segment your customer and prospect lists into unique groups. Utilizing the marketing automation capabilities in InforCRM, you can find the most responsive audience for your campaigns and increase your revenues.

 

Build and Launch Multi-Channel Campaigns

Define campaign stages, targeting your prospects through multiple mediums. For example, execute e-mail marketing activities with SwiftPage Email, an integrated marketing services provider, as part of your campaign management strategy. E-mail response data is automatically transferred to InforCRM. Also, import leads from all other campaign activities, and qualify them based on your chosen criteria.

 

End-to-End Campaign Management

Manage and track every component of your campaigns from within the InforCRM Marketing campaign dashboard. View campaign stages, tasks, objectives, calls-to-action, and budgets. You can also view response rates and forecasted vs. actual sales results in real time for each campaign from within a single view.

 

Measure ROI and Report Campaign Metrics

InforCRM not only tracks response rates and ties revenue to specific campaigns, but also enables campaign management analysis by lead source, region, media type, and products sold, using flexible, built-in reports.

An additional campaign management feature provides the ability to link every campaign communication to the account history, so employees from Sales and Marketing to Customer Support and Accounting share a complete view of all account activity.

With InforCRM Marketing, you’ll have every detail of your marketing automation and campaign management operations at your fingertips and the insight you need to increase the effectiveness of your marketing efforts and deliver sales results.